Jasons Smart Business Award (HAPNZ 2014)

Taupo DeBretts has taken out the 2014 Jasons Smart Business Award.

The national award was announced at the Holiday Parks Association of NZ 2014  Conference in Blenheim.

The award recognises a range of innovations and improvements, including:

  • the establishment of an advisory board of leaders in different disciplines to support the business decisions
  • the introduction of a cloud-based property management system which allows guests to select rooms or sites to ensure they are located with friends or next to playground facilities. The system also records guests’ contact details, which has helped Taupo DeBretts to grow their marketing database to over 450,000 people
  • the employment of two Mandarin speaking team members and website integration with Chinese social media platforms, Weibo and Wechat, in recognition of the growing Chinese market.

HAPNZ CEO Fergus Brown says “Taupo DeBretts demonstrates that a range of relatively small initiatives can make a big difference and keep the business on the leading edge."